Search engine optimization (SEO)
"Doing a good seo is crucial ... but the key is to offer quality content."
In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.
Given this dynamic, web positioning strategies are critical . Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.
Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.
The answer lies in the SEO . SEO is the acronym for "search engine optimization (Search Engine Optimization) or" search engine optimizer "(Search Engine Optimizer), which gives us a series of clues and techniques to interpret the mode of operation search engines.
1. Content
What users see vs. what are the search engines. Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.
Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.
2. Indexability
This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.
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